What is Dreamforce?

If you work in the Salesforce ecosystem, Dreamforce isn’t just another conference. Dreamforce 2025 is Salesforce’s flagship event and the world’s largest tech conference for CRM, AI, and enterprise cloud innovation. Think of it as the Super Bowl or World Cup in the business world.

Held annually in San Francisco, Dreamforce brings together tens of thousands of Salesforce professionals over a few days in the second half of the year. It’s a powerhouse event packed with:

• 1,500+ live and virtual sessions
• 11k+ product and solution experts
• Exclusive product launches
• Visionary keynotes from global leaders
• Unmatched networking opportunities

Salesforce trailblazers from 140+ countries come over for this extravaganza. Dreamforce has grown into so much more than a conference — it’s an experience like no other. Admins, Developers, Consultants, Project Managers, Business Analysts, Technical Architects, Customers, Companies, App Builders, Visionaries, Partners, and Salesforce MVPs – they all make this event a lifetime experience for everyone attending.

With 45,000+ in-person attendees, 1,500+ sessions, dozens of after-hours events, and nonstop AI buzz in every keynote, Dreamforce can be overwhelming, especially for first-timers or if you don’t come prepared.

That’s why at Inspire Planner, we created this Ultimate Dreamforce 2025 Guide, a one-stop resource to help you navigate the schedule, secure tickets, plan your trip, meet the right people, and get the most ROI out of your time in San Francisco (or on Salesforce+).

Whether you’re attending live or tuning in virtually, this Dreamforce 2025 guide will help you turn Dreamforce into a career-defining experience.

Dreamforce 2025

When and Where Is Dreamforce 2025 – Date & Location?

Don’t forget to mark your calendar – Dreamforce 2025, the biggest Salesforce conference, will be held October 14-16, 2025 in downtown San Francisco, CA. You read that right, this year the conference will take place in October, not September as during the last years.

The primary venue is the Moscone Center, which will again serve as the hub for most keynotes, sessions, and partner expos.

For a while, there was widespread speculation about whether Salesforce might move Dreamforce 2025 to a new location – largely due to the ongoing safety concerns in San Francisco. But Marc Benioff has finally ended the speculation with a major announcement: Salesforce has locked in an agreement with the city to keep Dreamforce in San Francisco for at least the next three years. This move shows Benioff’s commitment not only to the event’s roots but also to supporting San Francisco as it navigates its challenges. So, Dreamforce fans can rest easy – San Francisco will remain the iconic backdrop of this incredible event for the foreseeable future.

“We have a great city, the city’s never looked better, and I couldn’t be happier. We signed an agreement – we’re going to be here for three more years. As long as it remains safe, secure, and trusted, we’re going to keep coming back.”

Marc Benioff

And since Salesforce is also likely to offer digital experiences during Dreamforce, trailblazers will be able to join the event from the comfort of their homes through the Salesforce+ video streaming platform.

Dreamforce 2025 Pricing & Registration

The Launch Special and ‘early bird’ tickets for Dreamforce 2025 were available at just USD $999 and $1,499, respectively. The Last Chance early price was $1,899, while the standard rate for Dreamforce 2025 is $2,299.

At Dreamforce 2025, Salesforce introduced the Group Registration option. You can unlock this exclusive pricing by registering 10 or more team members for just $1,399 per pass. That’s $500 off the Last Chance price per person and over $5,000 in total savings. The more team members you bring, the more value you unlock. For your convenience, Salesforce offers a dashboard to easily invite team members, track their registrations, reassign unused passes, and more.

The Full Conference pass for Dreamforce 2025 will be valid October 14–16, 2025. It covers the following:

• Access to keynotes, breakout and theater sessions
• Access to hands-on workshops and roundtable discussions
• Access to the Dreamforce Expo and Welcome Reception
• Networking with your community
• Certification opportunities
• Entry to Dreamfest (concert)

Daily morning and afternoon refreshments and lunch are also included in your full conference pass.

You can also sign up on the website to receive updates when more exciting announcements are available. To join the conversation on social media, follow the official Dreamforce hashtag #DF25.

In 2024, Dreamforce had over 45,000 in-person attendees from over 140 countries, together with hundreds of thousands people watching online.

You can experience the magic of Dreamforce via Salesforce+ platform with 400+ sessions from last year available on-demand. The great news is that membership is free, easy, and available to everyone.

You can secure your spot for Dreamforce 2025 here: https://www.salesforce.com/dreamforce/

Dreamforce 2025 Speakers & Agenda

The main topic of Dreamforce 2024 was around the new era of AI. At Dreamforce 2025, Salesforce will continue to build momentum on this topic, focusing on how AI agents, real-time data, and CRM create a digital labor force that scales with you, enhances every interaction, and unlocks capacity like never before.

In 2024, Salesforce delivered a lot of content about AI-powered innovation, Agentforce, faster data-driven decisions, smarter CRM, and more.

Among the speakers were David Kirk (Former Chief Scientist and Fellow, NVIDIA), Raj Subramaniam (President & CEO, FedEx Corporation), Matthew McConaughey (Academy-Award Winning Actor, NYT Bestselling Author & Salesforce Brand Partner), Bob Sternfels (Global Managing Partner, McKinsey & Company), and more.

The full Dreamforce 2025 speaker list hasn’t been released yet, but expect a powerhouse lineup of global innovators, tech execs, and cultural icons.

It’s confirmed that at Dreamforce 2025 you’ll be able to meet speakers like:

• Marc Benioff, Chair, CEO, and Co-Founder of Salesforce
• Tekedra Mawakana, Waymo co-CEO
• Andrew Ng, DeepLearning.AI founder
• Matthew McConaughey, Academy Award-Winning Actor, NYT Bestselling Author & Salesforce Brand Partner
• Brian Niccol, Chairman & CEO, Starbucks Coffee Company
• Mati Staniszewski, Co-Founder & CEO, ElevenLabs
• Jesse Eisenberg, Academy Award-Nominated Actor & Filmmaker, Acclaimed Playwright & Author
• and more!

You can use Agenda Builder to view and reserve sessions by date and time to help plan out your time at Dreamforce 2025.

Salesforce will relaunch its Well‑Architected Program at Dreamforce 2025, offering updated evaluation criteria, frameworks, and expert consultations for enterprise architects, developers, and technical leads to build scalable, secure Salesforce solutions.

Of course, we are all expecting another great performance at the Dreamfest, which will also support the UCSF Benioff Children’s Hospitals. Last year Dreamforce featured P!nk and Imagine Dragons as headliners, and at the Dreamforce 2025 we are expecting another great surprise from Salesforce.

Venue

Dreamforce is typically held in downtown San Francisco, drawing focus on the Moscone Center. Dreamforce 2025 will probably not be an exception.

Usually, there are various zones within the campus:

• Campground – Dive into demos, sponsors, customer stories, and more.
• Trailblazer Forest – Get hands-on with new products and meet fellow Agentblazers.
• Certifications – Hone your Salesforce skill set and get certified.
• Lodge Village – Featuring roundtables and Ask the Experts.
• Yerba Buena Gardens – Watch Salesforce+ live and relax in the Mindfulness Meadow.

Dreamforce 2025 will debut a dedicated Community Keynote and a full third-floor community zone – ideal for Trailblazer groups, first-timers, and peer sessions to connect, collaborate, and learn together.

Dreamforce usually has over 400 Salesforce partners showcasing their Apps, such as Inspire Planner, one of the highest-rated Salesforce native project management apps. Get ready to collect most swags here.

Hotels & Accommodation for Dreamforce 2025

A number of hotels in that area have contracts with Salesforce for discounted rates (available until Friday, September 19, 2025). Typically, when you register for Dreamforce, you will see various hotels you can book at a special rate such as San Francisco Marriott Marquis, InterContinental San Francisco, The Westin St. Francis, and others.

We encourage you to book hotels early, as rooms are getting sold out really quickly.

You can also look at other hotel comparison sites like Booking.com, Expedia.com, Hotels.com, Kayak to find other hotels that might be less expensive than the Dreamforce list of hotels.

Airbnb and Hostels are also decent options within the city. If you are looking at cheaper options, you can stay further and use BART train system to reach the Moscone Center venue within 30-40 minutes.

Why Attend Dreamforce 2025 – What’s in it for YOU?

• Learn: From learning about the newest products, getting inspired, discovering the future of technology, and getting hands-on with it – there’s a lot more Dreamforce can offer to you. Learning is endless with thousands of demos and solutions from Salesforce, partners, and insights from experts.
• Connect: Connect with the trailblazers with unlimited networking opportunities day in and day out – it is the perfect place to meet new people, build careers, and get inspired. Even just a lunch with someone there could lead to a complete transformation in your career.
• Give Back: Philanthropy is a huge part of Dreamforce every single year. Dreamforce brings opportunities to make the world more equal. Salesforce has raised over $83 million to support the communities so far. By attending Dreamforce you are doing your part too. For example, during the Dreamforce To You 2020, Salesforce donated $5 million to address today’s economic, hunger, health, climate, and racial inequality crises – $2 million small business fund to provide financial relief to San Francisco small businesses, and $3 million to support organizations addressing hunger. In 2021, Salesforce empowered the global community by donating $1 million to American Forests and One Tree Planted in the fight against climate change.
• Party: What’s all fun without a party? That’s why there’s Dreamfest. Typically, Dreamforce is a week-long celebration with parties and happy hours all over town. But it doesn’t get more fun than Dreamfest. Past performers have included Metallica, U2, Bruno Mars, and Alicia Keys. In 2022, Red Hot Chili Peppers rocked the stage. At Dreamforce 2023, the headlining band was Foo Fighters. At Dreamforce 2024, P!nk and Imagine Dragons. We are excited to learn who the headliner band will be at Dreamforce 2025. What’s more – all the money raised from Dreamfest supports UCSF Benioff Children’s Hospitals.
• ROI: 94% of past attendees learn solutions or tools that could help them win more customers, 95% of attendees learned something that created greater efficiencies or saved time, and 94% of attendees learned something that helped solve a business challenge. True ROI comes after the event – by sharing lessons learned with your team through internal workshops and “lunch & learns”, by following up with new connections, and applying key insights immediately to your Salesforce org or projects.

How to Convince Your Boss to Send You To Dreamforce 2025

From AI breakthroughs to bold leadership lessons, Dreamforce delivers insights you can apply right away in your job.

Still need to get approval from your boss to attend Dreamforce 2025? Luckily, you can use the Dreamforce 2025 Convince Your Boss template prepared by Salesforce to show the value of what you’ll learn and how it can drive real impact for your company.

Dos & Don’ts at Dreamforce

The typical 4 days at Dreamforce can get seriously hectic without proper planning, especially with the excitement around. Do not drain yourself in the first few days. Here are some useful tips on planning your journey to Dreamforce 2025 as an attendee.

Packing Tips

What to pack? Here’s a comprehensive list. Do not miss any of these:

• Smartphone: Pack your phone with useful apps like Salesforce Events app (your go-to guide for Dreamforce), Twitter/X and LinkedIn (most of the SF crowd is on those platforms), Maps (Google Maps, Apple Maps or similar), Taxi (Uber, Lyft, or similar), Payments (Google Pay, Apple Pay), Notes (Notion or similar). Download Dreamforce Jetpack when it is available. Oh, leave lots of space for photos and videos to save your amazing Dreamforce 2025 memories.
• Multi-port USB charger: To charge multiple devices at a time. Carry additional cables and laptop chargers. Make sure they are all portable.
• Business Cards: A lot of them. Let everyone know who you are.
• Walking Shoes: There would be a lot of walking as Dreamforce sessions are spread over multiple venues. Wear comfortable walking shoes.
• Business casual attire: The most common question is what to wear to Dreamforce? The dress code has always been business casual. Look your best. Don’t go too formal or too casual.
• Warm Jacket: Remember DF25 is during October!
• Umbrella: It is San Francisco.
• Backpack: Salesforce generally gives a small backpack during badge collection on the first day. That is enough to go around. Leave some room for swags – after all, it is Dreamforce.
• A printed schedule: Your mobile can die anytime.
• Pen and a book: Your mobile can die 2nd time.
• Carry light grab&go snacks and water to keep you hydrated. Salesforce provides free lunch served at different locations around the campus.
• Oh and bring lots of enthusiasm!

Travel Tips

• If you’re staying out of the city, refer to the BART subway to travel to-and-from Moscone.
• Attend some of the late-night parties, especially the ones hosted by Partners. Those are great opportunities to network.
• If you want to tour around the city of San Francisco, plan it over the weekends (before or after) and reserve your Dreamforce days just for Dreamforce.
• There are bike tours to the Golden Gate Bridge, Pier39, and Fisherman’s Wharf – plan or join one with your Dreamforce mates.
• Pack an extra empty suitcase for all the swags that you’d carry back home.

Preparation Tips for a virtual experience of Dreamforce 2025

If you are planning to watch Dreamforce 2025 online and there is no need to pack for traveling to San Francisco, there are still several items that you could prepare for a successful online experience. Here’s a comprehensive list. Do not miss any of these:

• Right attitude: Treat even a virtual Dreamforce as you would a regular in-person event. Plan your time to attend the most interesting sessions, and engage during the sessions. Take advantage of conference hashtags (#Dreamforce, #DF25, #Dreamforce2025, etc.), Twitter, live chats, slack channels, or any other online tools to stay connected with other trailblazers.
• Limit distractions: Find a place where you would limit distractions so that you can get a full experience of attending this amazing event. You might also want to turn off notifications to stay focused.
• Test your Technology: Make sure you have all the technology prepared for a perfect virtual experience. Test your Internet speed and think of a backup option (e.g. using a personal hotspot to share the cellular data connection).
• Chargers and necessary cables: It’s highly likely that with a fully virtual experience, you would need to stay connected over multiple devices at a time. Prepare the laptop and phone chargers as well as additional cables in advance. You don’t want to have your devices run out of battery in the middle of a great session.
• Business casual attire: The dress code has always been business casual. There is a chance that you might need to connect with new people online, so even if you are attending Dreamforce from the comfort of your home, look your best.
• A printed schedule: You might be doing lots of other tasks on your laptop/phone/tablet, so a printed schedule in front of you might come in handy.
• Pen and a notebook: Your devices might die during the session, so keep a good old pen and a notebook next to you if you need to write something down.
• Virtual background: If you have any virtual meetings during Dreamforce 2025, some video conferencing tools allow you to upload a nice virtual background. Why not use this opportunity to show off some of those nice Salesforce certifications? Here is how you can use Zoom to showcase them in front of the world.
• Keep some snacks and water next to you. You don’t want to miss any important announcements while running to the kitchen to grab something.
• Oh and bring lots of enthusiasm!

Session Bookings Tips

• Pace out your sessions on a day and over three days.
• Do not overbook yourself on the 1st day – we know you are all excited but most of the people drain out by the end of the 1st day.
• Dreamforce sessions are in different hotels in that region which requires a 5- to 10-minute walk between them. Check the distance between the venues before booking sessions.
• The queue to the Opening Keynote starts 90 minutes before the start time to get the best seat and it takes 30 minutes after the event to get out. Do not book any sessions during this period.
• The other most popular sessions get overbooked, you need to register and be there 15 to 20 minutes early. So, be cautious about booking back-to-back sessions.

Dreamforce 2025 Parties

Dreamforce is famous for its after-hours events, happy hours, and of course, Dreamfest. These parties are goldmines for networking and building authentic connections.

Once we learn about the planned Dreamforce 2025 parties, we will add them to this guide.

Networking Tips at Dreamforce

• Don’t try to attend every session. Most of them will be available on video after the event. Leave some time for networking (no matter how you are attending the event this year, in-person or virtually). Meeting a person is equally if not more valuable than attending a session.
• If there are specific people, customers, or partners that you want to talk to, contact them in advance and arrange a meeting. Now that Dreamforce 2025 also offers virtual experiences, it might be even easier to schedule that meeting you wanted.
• Have your elevator pitch ready. You never know who you could meet during Dreamforce.
• Join a community meetup, side event, and Dreamforce 2025 parties.
• Do not forget to catch up with those whom you wanted and agreed to.

Credits: Salesforce

Plan Your Dreamforce Experience

Dreamforce is exciting and daunting at the same time. Without proper planning, it would be a messy ride. Plan well, register for the sessions and plan your meetings well ahead pacing them out properly, make new friends, and have fun. Best of luck at the Dreamforce 2025!