What is Dreamforce?

If you work in the Salesforce ecosystem, Dreamforce isn’t just another conference. Dreamforce 2025 is Salesforce’s flagship event and the world’s largest tech conference for CRM, AI, and enterprise cloud innovation. Think of it as the Super Bowl or World Cup in the business world.

Held annually in San Francisco, Dreamforce brings together tens of thousands of Salesforce professionals over a few days in the second half of the year. It’s a powerhouse event packed with:

• 1,500+ live and virtual sessions
• 11k+ product and solution experts
• Exclusive product launches
• Visionary keynotes from global leaders
• Unmatched networking opportunities

Salesforce trailblazers from 140+ countries come over for this extravaganza. Dreamforce has grown into so much more than a conference — it’s an experience like no other. Admins, Developers, Consultants, Project Managers, Business Analysts, Technical Architects, Customers, Companies, App Builders, Visionaries, Partners, and Salesforce MVPs – they all make this event a lifetime experience for everyone attending.

With 45,000+ in-person attendees, 1,500+ sessions, dozens of after-hours events, and nonstop AI buzz in every keynote, Dreamforce can be overwhelming, especially for first-timers or if you don’t come prepared.

That’s why at Inspire Planner, we created this Ultimate Dreamforce 2025 Guide, a one-stop resource to help you navigate the schedule, secure tickets, plan your trip, meet the right people, and get the most ROI out of your time in San Francisco (or on Salesforce+).

Whether you’re attending live or tuning in virtually, this Dreamforce 2025 guide will help you turn Dreamforce into a career-defining experience.

Dreamforce 2025

When and Where Is Dreamforce 2025 – Date & Location?

Don’t forget to mark your calendar – Dreamforce 2025, the biggest Salesforce conference, will be held October 14-16, 2025 in downtown San Francisco, CA. You read that right, this year the conference will take place in October, not September as during the last years.

The primary venue is the Moscone Center, which will again serve as the hub for most keynotes, sessions, and partner expos.

For a while, there was widespread speculation about whether Salesforce might move Dreamforce 2025 to a new location – largely due to the ongoing safety concerns in San Francisco. But Marc Benioff has finally ended the speculation with a major announcement: Salesforce has locked in an agreement with the city to keep Dreamforce in San Francisco for at least the next three years. This move shows Benioff’s commitment not only to the event’s roots but also to supporting San Francisco as it navigates its challenges. So, Dreamforce fans can rest easy – San Francisco will remain the iconic backdrop of this incredible event for the foreseeable future.

“We have a great city, the city’s never looked better, and I couldn’t be happier. We signed an agreement – we’re going to be here for three more years. As long as it remains safe, secure, and trusted, we’re going to keep coming back.”

Marc Benioff

And since Salesforce is also likely to offer digital experiences during Dreamforce, trailblazers will be able to join the event from the comfort of their homes through the Salesforce+ video streaming platform.

Dreamforce 2025 Pricing & Registration

The Launch Special and ‘early bird’ tickets for Dreamforce 2025 were available at just USD $999 and $1,499, respectively. The Last Chance early price was $1,899, while the standard rate for Dreamforce 2025 is $2,299.

At Dreamforce 2025, Salesforce introduced the Group Registration option. You can unlock this exclusive pricing by registering 10 or more team members for just $1,399 per pass. That’s $500 off the Last Chance price per person and over $5,000 in total savings. The more team members you bring, the more value you unlock. For your convenience, Salesforce offers a dashboard to easily invite team members, track their registrations, reassign unused passes, and more.

The Full Conference pass for Dreamforce 2025 will be valid October 14–16, 2025. It covers the following:

• Access to keynotes, breakout and theater sessions
• Access to hands-on workshops and roundtable discussions
• Access to the Dreamforce Expo and Welcome Reception
• Networking with your community
• Certification opportunities
• Entry to Dreamfest (concert)

Daily morning and afternoon refreshments and lunch are also included in your full conference pass.

You can also sign up on the website to receive updates when more exciting announcements are available. To join the conversation on social media, follow the official Dreamforce hashtag #DF25.

In 2024, Dreamforce had over 45,000 in-person attendees from over 140 countries, together with hundreds of thousands people watching online.

You can experience the magic of Dreamforce via Salesforce+ platform with 400+ sessions from last year available on-demand. The great news is that membership is free, easy, and available to everyone.

You can secure your spot for Dreamforce 2025 here: https://www.salesforce.com/dreamforce/

Dreamforce 2025 Speakers & Agenda

The main topic of Dreamforce 2024 was around the new era of AI. At Dreamforce 2025, Salesforce will continue to build momentum on this topic, focusing on how AI agents, real-time data, and CRM create a digital labor force that scales with you, enhances every interaction, and unlocks capacity like never before.

In 2024, Salesforce delivered a lot of content about AI-powered innovation, Agentforce, faster data-driven decisions, smarter CRM, and more.

Among the speakers were David Kirk (Former Chief Scientist and Fellow, NVIDIA), Raj Subramaniam (President & CEO, FedEx Corporation), Matthew McConaughey (Academy-Award Winning Actor, NYT Bestselling Author & Salesforce Brand Partner), Bob Sternfels (Global Managing Partner, McKinsey & Company), and more.

The full Dreamforce 2025 speaker list hasn’t been released yet, but expect a powerhouse lineup of global innovators, tech execs, and cultural icons.

It’s confirmed that at Dreamforce 2025, you’ll be able to meet speakers like:

• Marc Benioff, Chair, CEO, and Co-Founder of Salesforce
• Sundar Pichai, Google CEO
• Tekedra Mawakana, Waymo co-CEO
• Andrew Ng, DeepLearning.AI founder
• Matthew McConaughey, Academy Award-Winning Actor, NYT Bestselling Author & Salesforce Brand Partner
• Brian Niccol, Chairman & CEO, Starbucks Coffee Company
• Mati Staniszewski, Co-Founder & CEO, ElevenLabs
• Jesse Eisenberg, Academy Award-Nominated Actor & Filmmaker, Acclaimed Playwright & Author
• and more!

You can use Agenda Builder to view and reserve sessions by date and time to help plan out your time at Dreamforce 2025.

Salesforce will relaunch its Well‑Architected Program at Dreamforce 2025, offering updated evaluation criteria, frameworks, and expert consultations for enterprise architects, developers, and technical leads to build scalable, secure Salesforce solutions.

Of course, we are all expecting another great performance at the Dreamfest, which will also support the UCSF Benioff Children’s Hospitals. Last year Dreamforce featured P!nk and Imagine Dragons as headliners. At Dreamforce 2025, Salesforce announced that Metallica and Benson Boone will be the key musical guests at Dreamfest.

Venue

Dreamforce is typically held in downtown San Francisco, drawing focus on the Moscone Center. Dreamforce 2025 will probably not be an exception.

Usually, there are various zones within the campus:

• Campground – Dive into demos, sponsors, customer stories, and more.
• Trailblazer Forest – Get hands-on with new products and meet fellow Agentblazers.
• Certifications – Hone your Salesforce skill set and get certified.
• Lodge Village – Featuring roundtables and Ask the Experts.
• Yerba Buena Gardens – Watch Salesforce+ live and relax in the Mindfulness Meadow.

Dreamforce 2025 will debut a dedicated Community Keynote and a full third-floor community zone – ideal for Trailblazer groups, first-timers, and peer sessions to connect, collaborate, and learn together.

Dreamforce usually has over 400 Salesforce partners showcasing their Apps, such as Inspire Planner, one of the highest-rated Salesforce native project management apps. Get ready to collect the most swags here.

Hotels & Accommodation for Dreamforce 2025

A number of hotels in that area have contracts with Salesforce for discounted rates (available until Friday, September 19, 2025). Typically, when you register for Dreamforce, you will see various hotels you can book at a special rate such as San Francisco Marriott Marquis, InterContinental San Francisco, The Westin St. Francis, and others.

We encourage you to book hotels early, as rooms are getting sold out really quickly.

You can also look at other hotel comparison sites like Booking.com, Expedia.com, Hotels.com, Kayak to find other hotels that might be less expensive than the Dreamforce list of hotels.

Airbnb and Hostels are also decent options within the city. If you are looking at cheaper options, you can stay further and use BART train system to reach the Moscone Center venue within 30-40 minutes.

Why Attend Dreamforce 2025 – What’s in it for YOU?

• Learn: From learning about the newest products, getting inspired, discovering the future of technology, and getting hands-on with it – there’s a lot more Dreamforce can offer to you. Learning is endless with thousands of demos and solutions from Salesforce, partners, and insights from experts. Also, don’t ignore additional events like breakfasts, smaller meetings, or parties – you might end up getting more value from those events rather than from bigger keynotes.
• Connect: Connect with the trailblazers with unlimited networking opportunities day in and day out – it is the perfect place to meet new people, build careers, and get inspired. Even just a lunch with someone there could lead to a complete transformation in your career.
• Give Back: Philanthropy is a huge part of Dreamforce every single year. Dreamforce brings opportunities to make the world more equal. Salesforce has raised over $83 million to support the communities so far. By attending Dreamforce you are doing your part too. For example, during the Dreamforce To You 2020, Salesforce donated $5 million to address today’s economic, hunger, health, climate, and racial inequality crises – $2 million small business fund to provide financial relief to San Francisco small businesses, and $3 million to support organizations addressing hunger. In 2021, Salesforce empowered the global community by donating $1 million to American Forests and One Tree Planted in the fight against climate change.
• Party: What’s all fun without a party? That’s why there’s Dreamfest. Typically, Dreamforce is a week-long celebration with parties and happy hours all over town. But it doesn’t get more fun than Dreamfest. Past performers have included Metallica, U2, Bruno Mars, and Alicia Keys. In 2022, Red Hot Chili Peppers rocked the stage. At Dreamforce 2023, the headlining band was Foo Fighters. At Dreamforce 2024, P!nk and Imagine Dragons. The headliners at Dreamforce 2025 will be Metallica and Benson Boone. What’s more – all the money raised from Dreamfest supports UCSF Benioff Children’s Hospitals.
• ROI: 94% of past attendees learn solutions or tools that could help them win more customers, 95% of attendees learned something that created greater efficiencies or saved time, and 94% of attendees learned something that helped solve a business challenge. True ROI comes after the event – by sharing lessons learned with your team through internal workshops and “lunch & learns”, by following up with new connections, and applying key insights immediately to your Salesforce org or projects.

How to Convince Your Boss to Send You To Dreamforce 2025

From AI breakthroughs to bold leadership lessons, Dreamforce delivers insights you can apply right away in your job.

Still need to get approval from your boss to attend Dreamforce 2025? Luckily, you can use the Dreamforce 2025 Convince Your Boss template prepared by Salesforce to show the value of what you’ll learn and how it can drive real impact for your company.

Dos & Don’ts at Dreamforce

The typical 4 days at Dreamforce can get seriously hectic without proper planning, especially with the excitement around. Do not drain yourself in the first few days. Here are some useful tips on planning your journey to Dreamforce 2025 as an attendee.

Packing Tips

What to pack? Here’s a comprehensive list. Do not miss any of these:

• Smartphone: Pack your phone with useful apps like Salesforce Events app (your go-to guide for Dreamforce), Twitter/X and LinkedIn (most of the SF crowd is on those platforms), Maps (Google Maps, Apple Maps or similar), Taxi (Uber, Lyft, or similar), Payments (Google Pay, Apple Pay), Notes (Notion or similar). Download Dreamforce Jetpack when it is available. Oh, leave lots of space for photos and videos to save your amazing Dreamforce 2025 memories.
• Multi-port USB charger: To charge multiple devices at a time. Carry additional cables and laptop chargers. Make sure they are all portable.
• Business Cards: A lot of them. Let everyone know who you are.
• Walking Shoes: There would be a lot of walking as Dreamforce sessions are spread over multiple venues. Wear comfortable walking shoes.
• Business casual attire: The most common question is what to wear to Dreamforce? The dress code has always been business casual. Look your best. Don’t go too formal or too casual.
• Warm Jacket: Remember DF25 is during October!
• Umbrella: It is San Francisco.
• Backpack: Salesforce generally gives a small backpack during badge collection on the first day. That is enough to go around. Leave some room for swags – after all, it is Dreamforce.
• A printed schedule: Your mobile can die anytime.
• Pen and a book: Your mobile can die 2nd time.
• Carry light grab&go snacks and water to keep you hydrated. Salesforce provides free lunch served at different locations around the campus.
• Oh and bring lots of enthusiasm!

Travel Tips

• If you’re staying out of the city, refer to the BART subway to travel to-and-from Moscone.
• Attend some of the late-night parties, especially the ones hosted by Partners. Those are great opportunities to network.
• If you want to tour around the city of San Francisco, plan it over the weekends (before or after) and reserve your Dreamforce days just for Dreamforce.
• There are bike tours to the Golden Gate Bridge, Pier39, and Fisherman’s Wharf – plan or join one with your Dreamforce mates.
• Pack an extra empty suitcase for all the swags that you’d carry back home.

Preparation Tips for a virtual experience of Dreamforce 2025

If you are planning to watch Dreamforce 2025 online and there is no need to pack for traveling to San Francisco, there are still several items that you could prepare for a successful online experience. Here’s a comprehensive list. Do not miss any of these:

• Right attitude: Treat even a virtual Dreamforce as you would a regular in-person event. Plan your time to attend the most interesting sessions, and engage during the sessions. Take advantage of conference hashtags (#Dreamforce, #DF25, #Dreamforce2025, etc.), Twitter, live chats, Slack channels, or any other online tools to stay connected with other trailblazers.
• Limit distractions: Find a place where you can limit distractions so that you can get a full experience of attending this amazing event. You might also want to turn off notifications to stay focused.
• Test your Technology: Make sure you have all the technology prepared for a perfect virtual experience. Test your Internet speed and think of a backup option (e.g. using a personal hotspot to share the cellular data connection).
• Chargers and necessary cables: It’s highly likely that with a fully virtual experience, you would need to stay connected over multiple devices at a time. Prepare the laptop and phone chargers as well as additional cables in advance. You don’t want to have your devices run out of battery in the middle of a great session.
• Business casual attire: The dress code has always been business casual. There is a chance that you might need to connect with new people online, so even if you are attending Dreamforce from the comfort of your home, look your best.
• A printed schedule: You might be doing lots of other tasks on your laptop/phone/tablet, so a printed schedule in front of you might come in handy.
• Pen and a notebook: Your devices might die during the session, so keep a good old pen and a notebook next to you if you need to write something down.
• Virtual background: If you have any virtual meetings during Dreamforce 2025, some video conferencing tools allow you to upload a nice virtual background. Why not use this opportunity to show off some of those nice Salesforce certifications? Here is how you can use Zoom to showcase them in front of the world.
• Keep some snacks and water next to you. You don’t want to miss any important announcements while running to the kitchen to grab something.
• Oh and bring lots of enthusiasm!

Session Bookings Tips

• Pace out your sessions on a day and over three days.
• Do not overbook yourself on the 1st day – we know you are all excited but most people drain out by the end of the 1st day.
• Dreamforce sessions are in different hotels in that region which requires a 5- to 10-minute walk between them. Check the distance between the venues before booking sessions.
• The queue to the Opening Keynote starts 90 minutes before the start time to get the best seat and it takes 30 minutes after the event to get out. Do not book any sessions during this period.
• The other most popular sessions get overbooked, you need to register and be there 15 to 20 minutes early. So, be cautious about booking back-to-back sessions.

Dreamforce 2025 Parties

Dreamforce is famous for its after-hours events, happy hours, and of course, Dreamfest. These parties are goldmines for networking and building authentic connections.

Are you organizing a party during Dreamforce 2025? Submit the information through the form on the Contact Us page, and we will add it to our guide!

October 12 (Sunday)

• Pre-Dreamforce Community Happy Hour
  • Description: In town early for Dreamforce? Come grab afternoon sunshine, local brews, and good food with fellow Trailblazers at a casual biergarten in historic Hayes Valley. It’s a cool neighborhood with great vibes, shopping, and easily accessible from downtown. Perfect way to ease into Dreamforce week with some community connections and zero pressure – just good times! Hope to see you there (and just look for folks in Trailblazer Community gear). All are welcome.
  • Registration Link
  • Time: 3-6 PM
  • Address: 424 Octavia St, San Francisco, CA 94102

October 13 (Monday)

• Gearset’s Newcomers Sunshine Stroll
  • Description: Start Dreamforce ’25 on the right foot! We know that your first Dreamforce can be both exhilarating and a little overwhelming. Join Jack McCurdy, 5x Dreamforce attendee and DevOps Advocate at Gearset, for a casual walk to relax, explore San Francisco, and make your first Dreamforce friends.
  • Registration Link
  • Time: 4-5 PM
  • Address: Salesforce Tower, 415 Mission St.

• Penrod’s Healthcare Happy Hour
  • Description: Kick off Dreamforce 2025 with Penrod and Salesforce at an exclusive event for healthcare companies. Join fellow Salesforce healthcare experts at ZOË Cocktail Bar & Bites, just a short walk from the main Dreamforce Campus, for an evening of delicious drinks, appetizers, and lively discussion.
  • Registration Link
  • Time: 5-7 PM
  • Address: ZOË Cocktail Bar & Bites, 579 Howard St, San Francisco

• BlazerFest Kick Off Party
  • Description: Join us for Blazer Fest Kick Off Party at Dreamforce ’25, the ultimate networking and fun event! Connect with fellow trailblazers, enjoy great company, and support charitable causes. This is an event you won’t want to miss!
  • Registration Link
  • Time: 5-9 PM
  • Address: Southside Spirit House, 575 Howard St.

• Operatus’ Dreamforce Premiere Party
  • Description: Dreamforce’s officially unofficial kickoff party is here! Before the sessions and the keynotes, we invite you to step into the cinematic vibes of Foreign Cinema, sip crafted cocktails at Laszlo, and move to the live DJ spinning the soundtrack for your week. This is the premiere, everything else is just the sequel.
  • Registration Link
  • Time: 6 PM
  • Address: Laszlo by Foreign Cinema, 2526 Mission St, San Francisco

• The Financial Services DF25 Tailgate Welcome Party
  • Description: Kick off DF25 inside the Zenn Lounge with cold drinks, stadium bites, music, and the financial services community in one place. Access is only available for financial services professionals and current partners of Zennify. Space is limited.
  • Registration Link
  • Time: 6-9 PM
  • Address: 201 3rd St, 8th floor, San Francisco

• Sweep-o-ween: All Dreamforce Eve
  • Description: Before the Dreamforce madness hits, join Sweep for a Halloween‑themed evening of cocktails, chat, metadata agents, and spooky‑good convos with other GTM and Salesforce ghouls. We promise, we won’t bite. Hard. 🧛🏻
  • Registration Link
  • Time: 6-9 PM
  • Address: Novela, 662 Mission St., San Francisco

• Sercante’s Dreamforce Welcome Bash
  • Description: Kick-off your Dreamforce experience at The Growth Lounge alongside fellow community members who are as passionate about marketing as you are!
  • Registration Link
  • Time: 6-10 PM
  • Address: Yerba Buena Bar, 141 2nd St, San Francisco

• Outdoo’s Boudin Bakery Sales Leadership Dinner
  • Description: ​Join a select group of senior sales and revenue leaders for an invite-only dinner during Dreamforce hosted by Outdoo (previously MeetRecord), where we skip the slide decks and get straight to the real talk. An off-the-record evening designed to spark connection, bold conversations, and unfiltered stories from the front lines of sales leadership. ​You’ll be dining alongside 25 of the brightest VPs, CROs, Heads of Sales, and RevOps leaders, curated for diversity of thought, industry, and insight. This is not another stuffy networking event — it’s a night where stories, lessons, and laughter take center stage.
  • Registration Link
  • Time: 6-10 PM
  • Address: Boudin Bakery @ Fisherman’s Wharf, 160 Jefferson St, San Francisco, CA 94133, USA

• Dreamforce 2025 Kick-Off with Baron Davis & enosix
  • Description: ​Dreamforce doesn’t start at the Moscone Center on Tuesday. It starts with enosix. This year, we’re kicking it off with Baron Davis, two-time NBA All-Star, entrepreneur, investor, and past Dreamforce headliner.
  • Registration Link
  • Time: 6-10 PM
  • Address: Boudin Bakery @ Fisherman’s Wharf, 160 Jefferson St, San Francisco, CA 94133, USA

October 14 (Tuesday)

• DF25 Newbie Reunion “Bacon” Breakfast
  • Description: ​Breakfast with the Salesforce Community before DF25 gets busy. Yes, it really starts at 7:00am. Sorry, not sorry! #DF25Bacon Come join us for breakfast on the opening day of Dreamforce 2025 (October 14, 2025) and make a few personal connections before the chaos of Dreamforce gets into full swing. You don’t have to be a Dreamforce newbie to attend…that’s just the legacy of how this breakfast got started – anyone attending Dreamforce is welcome! All proceeds will be donated to Project Night Night.
  • Registration Link
  • Time: 7-8:45 AM
  • Address: Sears Fine Food, 439 Powell Street, San Francisco

• Dreamforce Keynote Watch Party
  • Description: ​Join Coastal at the INSPIRE Lounge for a high-energy watch party of the Dreamforce keynote with Salesforce CEO Marc Benioff. We’re bringing the big moments to you—no badge, no packed halls, just seamless streaming, great company, and even better snacks.
  • Registration Link
  • Time: 10 AM
  • Address: INSPIRE Lounge, 201 3rd St, Floor 11, San Francisco

• Annual Women in Financial Services Panel & Cocktail Hour
  • Description: ​It’s back! Celebrate the women shaping the way people and businesses engage with financial institutions. Join us in the Zenn Lounge for candid conversation, wine, and connection.
  • Registration Link
  • Time: 3-5 PM
  • Address: 201 3rd St, 8th floor, San Francisco

• Healthcare & Life Sciences Happy Hour
  • Description: ​Join Simplus, Infosys, BASE Life Science, and Fluido for an HLS Happy Hour following Dreamforce! We’ll connect as business and thought leaders at the Timbri Hotel Hammett Suite for drinks, tasty appetizers, and networking in the heart of downtown San Francisco.
  • Registration Link
  • Time: 4-7 PM
  • Address: Hammett Suite at Timbri Hotel, 33 Turk St., San Francisco

• The Full Refresh: Gearset Happy Hour
  • Description: ​Keep the energy going after day 1 of Dreamforce at Gearset’s Happy Hour. Join us at the Alchemist Bar & Lounge for a relaxed evening of signature cocktails, buffet-style food, and great conversation. Whether you’re looking to debrief on the day’s keynotes, meet fellow Salesforce professionals, or just unwind, this is the perfect way to close out Day 1.
  • Registration Link
  • Time: 5-7 PM
  • Address: Alchemist Bar & Lounge, 679 3rd St., San Francisco

• AI Afterglow: Welcome Happy Hour
  • Description: ​After a day full of bold ideas and breakthrough moments at Dreamforce, step away from the buzz and into Coastal’s signature INSPIRE lounge. You’re invited to sip, sync, and spark meaningful connections as the San Francisco skyline sets the stage. Enjoy curated cocktails, crave-worthy bites, and vibrant conversations about the future of AI—or just kick back and toast to innovation with fellow visionaries. No slides. No pressure. Just good vibes, great people, and space to reimagine what’s next.
  • Registration Link
  • Time: 5-8 PM
  • Address: INSPIRE Lounge – 201 3rd St, Floor 11, San Francisco

• The Rocketlane After Party
  • Description: ​After a full day at Dreamforce, join us for an exclusive evening designed for Professional Services leaders. The Rocketlane After Party offers the perfect setting to unwind in a relaxed atmosphere, connect with peers and industry leaders, and recharge over great food, cocktails, and meaningful conversations.
  • Registration Link
  • Time: 5-9 PM
  • Address: Lumina, San Francisco

• The RevOps Dream Team Happy Hour
  • Description: ​Join the Traction Complete team as we take a victory lap to close out the first day of Dreamforce 2025. Fuel up with fellow revenue, sales, and marketing operations leaders as we drive into an evening of networking and celebration. Expect great conversations, smooth connections, and plenty of pit spots for San Francisco’s best bites, craft beers and wines.
  • Registration Link
  • Time: 5-9 PM
  • Address: Soma Eats on Second, 186 2nd Street, San Francisco

• TELUS Digital All Industries Happy Hour
  • Description: ​After a long day, what better way to wrap things up than with a Happy Hour? On October 14 between 5-8PM, come by and enjoy some great food, refreshing drinks, and good vibes. This is your chance to have some fun, unwind with your colleagues and partners, and make connections that last beyond the conference.
  • Registration Link
  • Time: 5-8 PM
  • Address: 2nd Floor @ Hotel Zetta, 55 5th St, San Francisco

• Speakeasy Night 2025
  • Description: ​Secret passcode. Hidden bar. Exclusive Party. Dreamforce. Does it get any better? Enjoy an evening with Uptima, Avalara and Docusign while networking in San Francisco’s eclectic and unforgettable speakeasy. This is a night you won’t want to miss, RSVP below to confirm your space.
  • Registration Link
  • Time: 7:30-10:30 PM
  • Address: Bourbon & Branch Speakeasy, San Francisco

• SF Ben Dreamforce After Party | Rise of the Agents 2.0
  • Description: ​As day one of Dreamforce winds down, the night is just getting started… FutureShock 2.0 is the unofficial after party where Dreamforce meets the unknown. Expect bold energy, sharp beats, and a night that pushes past the edge of what’s next. Register your spot now!
  • Registration Link
  • Time: 7 PM – late
  • Address: The Grand, 520 4th St., San Francisco

October 15 (Wednesday)

• Move Beyond The AI Hype
  • Description: ​In this lively and candid discussion, we’ll explore how organizations can address real business challenges using Agentforce and the newly released Heroku AppLink solution. Our expert panellists will share how these technologies help solve critical business problems, drive integration, and enable innovation at scale.
  • Registration Link
  • Time: 7:30-9:30 AM
  • Address: Fireside Pizza, 330 1st St., San Francisco

• The Opening Act: Pre-Concert Happy Hour
  • Description: ​Before the lights go down and the music turns up, join Coastal at The Opening Act — your ultimate kickoff to Dreamfest. Enjoy craft cocktails, elevated bites, and a high-energy pre-show playlist as you connect with fellow concert-goers at the INSPIRE Lounge, just steps from the main Dreamforce campus and surrounded by panoramic views of downtown San Francisco. Whether you’re a Dreamfest veteran or experiencing it for the first time, this is your moment to get in the groove, toast to what’s ahead, and start the night on a high note.
  • Registration Link
  • Time: 4-6 PM
  • Address: INSPIRE Lounge – 201 3rd St, Floor 11, San Francisco

• Odaseva Happy Hour
  • Description: ​Join Odaseva at the San Francisco hot spot, Local Edition before heading over to Dreamfest. Visit with new and old friends over world-class cocktails & tasty hors d’oeuvres. Before you dive into Dreamfest fun, swing by Local Edition — the hottest spot in San Francisco, tucked inside the legendary Hearst Building. Sip on world-class cocktails, snack on tasty bites, and soak up the cool vibes of California’s iconic printing history.
  • Registration Link
  • Time: 4-7 PM
  • Address: Local Edition, 691 Market St., San Francisco

• Sunset Social Happy Hour
  • Description: ​After a full-on day at Dreamforce, we’re winding down with something a little different. Think golden hour energy, great cocktails, and laid-back conversations before the night kicks off at Dreamfest.
  • Registration Link
  • Time: 4-7 PM
  • Address: Victory Hall & Parlor, 360 Ritch St., San Francisco

• Financial Services Happy Hour
  • Description: ​Join Simplus and Infosys for a Pre-Dreamfest Financial Services Happy Hour on Wednesday, October 15! We’ll connect as business and thought leaders at the Timbri Hotel Dark Bar (located on the lobby level) for drinks, tasty appetizers, and networking in the heart of downtown San Francisco. Following that, we’ll head to Dreamfest.
  • Registration Link
  • Time: 4-7 PM
  • Address: Dark Bar at Timbri Hotel, 33 Turk St, San Francisco

• The Engagement Party 2025
  • Description: ​Dreamforce is packed with inspiration, but this is where the people behind the impact come together. The Engagement Party is more than a night out. It’s an annual gathering of nonprofit, higher ed, and tech leaders who are shaping a better world. Together, we’ll celebrate our community while raising funds for NetHope’s work supporting nonprofits addressing the world’s most pressing challenges. Start your evening with our Mission Mixer, a dedicated space for the nonprofit and higher ed community to make connections and have conversations. Then stay for The Engagement Party, the epic dance party celebrating those who dare to care.
  • Registration Link
  • Time: 6-8 PM for Mission Mixer (Nonprofit & Higher Ed only), 8 PM – late for The Engagement Party
  • Address: Monarch Night Club, 101 6th St., San Francisco

• Dreamfest
  • Description: ​The highlight of Wednesday night is the Dreamfest by Salesforce, with the two headliners this year – Metallica and Benson Boone.
  • Time: 6-9 PM
  • Address: Chase Center, 1 Warriors Way, San Francisco

Networking Tips at Dreamforce

• Don’t try to attend every session. Most of them will be available on video after the event. Leave some time for networking (no matter how you are attending the event this year, in-person or virtually). Meeting a person is equally if not more valuable than attending a session.
• If there are specific people, customers, or partners that you want to talk to, contact them in advance and arrange a meeting. Now that Dreamforce 2025 also offers virtual experiences, it might be even easier to schedule that meeting you wanted.
• Have your elevator pitch ready. You never know who you could meet during Dreamforce.
• Join a community meetup, side event, and Dreamforce 2025 parties.
• Do not forget to catch up with those whom you wanted and agreed to.

Plan Your Dreamforce Experience

Dreamforce is exciting and daunting at the same time. Without proper planning, it would be a messy ride. Plan well, register for the sessions and plan your meetings well ahead pacing them out properly, make new friends, and have fun. Best of luck at the Dreamforce 2025!